KISS - Keep It Simple Stupid
I’m sorry if the look of the site is not very appealing. There is a reason for it, really!
I’ve read among internet marketers that keeping with interenet standards such as blue underlined hyperlinks and larger font sizes is helpful for those who are not internet Gurus. Since I’m trying to make the site as user friendly as possible, I’ve tried to stick to that basic rule.
I admit, IF I were to start all over on the site, I’m sure there would be some changes. I would use CSS based design rather than tables and probably even use Smarty templates. Since the design is not that complex, I may still get rid of some poor table design habits, but I doubt I’ll port the site over to Smarty any time soon 
I’d be interested to hear you comments on the site. Is it functional? How would you improve it?